Healthy Weight Initiative
Location:
North America
,
United States
The National Heart, Lung, and Blood Institute (NHLBI) Healthy Weight Initiative aims to increase awareness that being overweight or obese increases the risks for heart disease, stroke, and other serious health problems, and to motivate the public to take overweight and obesity seriously. As part of a national public education effort, the project encourages communities to take an active role in creating healthier hometown environments and encourages health professionals to provide their patients with clear messages about controlling weight and preventing inappropriate weight gain. Approaches: Communications, Social Marketing
Contact:
Carol Schechter
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